The Electronic Journal of Information Systems Evaluation provides critical perspectives on topics relevant to Information Systems Evaluation, with an emphasis on the organisational and management implications
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Journal Issue
Volume 21 Issue 2 / Nov 2018  pp63‑168

Editor: Prof Shaun Pather

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Considerations for the Adoption of Cloud‑based Big Data Analytics in Small Business Enterprises  pp63‑79

Ajimoko Olufemi

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Acceptance of Open Learning Resources: Perspectives of Higher Education Students in India  pp80‑93

Jyotsna Singh, Prabin Kumar Panigrahi

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Social Commerce and Innovative Business Engagements: An Empirical Investigation  pp94‑108

Jiwat Ram, Siqi Liu

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A Mixed Method Approach to investigate the Antecedents of Software Quality and Information Systems Success in Canadian Software Development Firms  pp109‑130

Delroy A. Chevers

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Does Social Media Enhance Firm Value? Evidence from Turkish Firms Using Three Social Media Metrics  pp131‑142

Ali Uyar, Ender Boyar, Cemil Kuzey

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An Evaluation Model of User Satisfaction with Enterprise Resource Planning Systems  pp143‑157

Sonia Mekadmi, Rim Louati

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The Impact of Social Media Sites on the Effectiveness of Consumer Buying Behavior for Electronics Goods ‑ A Study in India  pp158‑166

Kirti Arekar, Rinku Jain, Surender Kumar, Shalaka K. Ayarekar

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Abstract

This study explains a deeper understanding of the effectiveness of social media sites on different parameters of consumer buying behavior. It estimated the relationship between several independent variables such as composite buying behavior, usual buying behavior, and variety‑seeking buying behavior, disagreement buying behavior, impetuous buying behavior and consumer buying behavior as dependent variable in the electronic appliances market. The study focused to determine the factors affecting consumer preference and behavior in the Indian electronic market. This study majorly focused on the young working women using electronics product across Maharashtra in India. The data collected from 1272 working women. The major findings of the study indicates there is the positive effect of social media on variety seeking buying behavior, disagreement buying behavior , usual buying behavior, composite buying behavior and impetuous buying behavior. This study helps producers and retailers in understanding consumers buying behavior towards electronics appliances and also helps in improving the customer satisfaction. 

 

Keywords: Buying Behavior, Composite Buying Behavior, usual Buying behavior, social media sites and variety- seeking buying behavior

 

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EJISE Editorial for Volume 21 Issue 2 2018  pp167‑168

Shaun Pather

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