The Electronic Journal of Information Systems Evaluation provides critical perspectives on topics relevant to Information Systems Evaluation, with an emphasis on the organisational and management implications
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Journal Issue
Volume 21 Issue 2 / Nov 2018  pp63‑168

Editor: Prof Shaun Pather

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Considerations for the Adoption of Cloud‑based Big Data Analytics in Small Business Enterprises  pp63‑79

Ajimoko Olufemi

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Acceptance of Open Learning Resources: Perspectives of Higher Education Students in India  pp80‑93

Jyotsna Singh, Prabin Kumar Panigrahi

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Social Commerce and Innovative Business Engagements: An Empirical Investigation  pp94‑108

Jiwat Ram, Siqi Liu

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A Mixed Method Approach to investigate the Antecedents of Software Quality and Information Systems Success in Canadian Software Development Firms  pp109‑130

Delroy A. Chevers

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Does Social Media Enhance Firm Value? Evidence from Turkish Firms Using Three Social Media Metrics  pp131‑142

Ali Uyar, Ender Boyar, Cemil Kuzey

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Abstract

This study investigates the impact created upon firm value when social media, in an emerging market context. Social media enables communication with stakeholders in terms of financial and non‑financial achievements, as well as issues of organization at low cost, in a direct and timely manner; thus, the study draws attention to the new phenomenon of enhanced value to firms through the use of social media. The sample consists of Turkish corporations listed on the BIST 100 Index of Borsa Istanbul for the year 2014, utilizing three metrics regarding social media usage: establishment of a social media account, the breadth of social media engagement, and the depth of social media engagement. The results demonstrate that depth of social media engagement has a significant positive association with firm value; whereas social media account ownership per se, and breadth of social media engagement do not show a viable statistical relationship. These findings imply that if social media accounts are opened and icons for several social media are placed on corporate websites, which is presently a fad and fashion, a benefit may not necessarily accrue. However, strong engagement for corporate purposes will generate the desired results and benefits. Thus, the study provides implications and guidance for firms which are using social media currently or thinking of using it in the future. 

 

Keywords: Social media, metrics, account, performance, firm value, Turkey

 

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An Evaluation Model of User Satisfaction with Enterprise Resource Planning Systems  pp143‑157

Sonia Mekadmi, Rim Louati

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The Impact of Social Media Sites on the Effectiveness of Consumer Buying Behavior for Electronics Goods ‑ A Study in India  pp158‑166

Kirti Arekar, Rinku Jain, Surender Kumar, Shalaka K. Ayarekar

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EJISE Editorial for Volume 21 Issue 2 2018  pp167‑168

Shaun Pather

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