Abstract

This paper presents the process of developing an evaluation instrument specifically for the evaluation of e‑Commerce Web sites from the first‑time buyer's viewpoint. The development process is based on theoretical discussions of the Web evaluation and Web user satisfaction literature. A draft evaluation instrument was developed. To enhance its reliability and validity, several iterative trials on e‑Commerce Web sites were conducted. Some modifications were made to the instrument. The final version is capable of evaluating e‑ Commerce Web sites effectively. The instrument provides implications to both Web evaluation practitioners and academics.