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Journal Article

Adoption and Evaluation of Mobile Commerce in Chile  pp75-88

Ranjan B. Kini

© Jan 2009 Volume 12 Issue 1, ECIME 2008, Editor: Dan Remenyi, pp1 - 118

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Abstract

Chile is recognized as the most wired or the most e‑Ready country in South America and in the top quartile globally. Chile has the highest penetration of cell phones in South America, yet it has been slow in adopting mobile commerce. In this exploratory research, both electronic and mobile commerce adoption in Chile are studied. The survey questions are developed based on the previous studies on mobile commerce adoption. The results show that the group studied uses electronic commerce extensively but is not comfortable using mobile commerce, and complain than mobile access speed, service quality and price needs improvement.

 

Keywords: mobile commerce, mcommerce adoption, mobile commerce in Chile, electronic commerce in Chile

 

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