The Electronic Journal of Information Systems Evaluation provides critical perspectives on topics relevant to Information Systems Evaluation, with an emphasis on the organisational and management implications
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Journal Article

B2C e‑Commerce Success: a Test and Validation of a Revised Conceptual Model  pp109-126

Irwin Brown, Ruwanga Jayakody

© Nov 2008 Volume 11 Issue 3, Editor: Dan Remenyi, pp109 - 212

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Since the advent of the Internet, B2C e‑Commerce has grown substantially across the globe. Whilst much research has examined factors influencing adoption of e‑commerce, not as many studies have investigated the post‑ adoption phenomenon of success. Those studies that have investigated IS success and the extensions required to accommodate e‑commerce have mainly been conceptual. Few have attempted to test and validate the models empirically. The purpose of this study was to fill this gap. By drawing from the technology acceptance model, expectation‑confirmation theory and IS success theory, a revised conceptual model was derived. The model and relationships were tested and validated using data gathered from 166 online consumers in South Africa. 7 interrelated dimensions of B2C e‑commerce success were confirmed, namely service quality, system quality, information quality, trust, perceived usefulness, user satisfaction and continuance intentions. Direct relationships between dimensions were identified. These showed that user intentions to continue using an online retail site are directly influenced by perceived usefulness, user satisfaction and system quality. User satisfaction is directly influenced by service quality and perceived usefulness, whilst perceived usefulness is directly influenced by trust and information quality. Trust in the online retailer is directly influenced by service quality and system quality. The implications of these and other findings are discussed.


Keywords: IS success, e-commerce success, B2C e-commerce, DeLone and McLean


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Journal Issue

Volume 11 Issue 3 / Nov 2008  pp109‑212

Editor: Dan Remenyi

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Keywords: B2C e-commerce, boundary objects, business-to-business integration, Caribbean, data functionality , data ownership, DeLone and McLean, developing countries, e-commerce success, economic profit, electronic surveys, evaluation methodology, Gulf Cooperative Council (GCC), information and communication technologies (ICT), inter-organizational data integration problems, IS evaluation, IS management, IS outsourcing , IS Project Management, IS success, Middle East, multi-method, Oman, product management, project management, Project Objectives Measurement Model (POMM), service levels, SERVQUAL, Small and Medium Sized Enterprises, SME, success criteria, systems science, systems thinking, traceability, WWW, service-quality


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Journal Issue

Volume 12 Issue 2 / Dec 2009  pp129‑198

Editor: Shaun Pather

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Keywords: analytical hierarchy process, B2C e-commerce, collective use, DeLone and McLean, developing country, e-commerce Success, e-learning systems, electronic marketplace, ex-post evaluation, free and open source software, ICT evaluation, ICT in tertiary education, ICT investment management, innovative use, investor structure, IS success, MIS, multi-criteria evaluation tool , net benefits, novice user, onfigural use, online television, online video, ownership, performance evaluation and improvement, small-to-medium enterprises, software quality, technology adoption, theory of planned behaviour, user acceptance of online videos, web TV, work-arounds


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