The Electronic Journal of Information Systems Evaluation provides critical perspectives on topics relevant to Information Systems Evaluation, with an emphasis on the organisational and management implications
For general enquiries email
Click here to see other Scholarly Electronic Journals published by API
For a range of research text books on this and complimentary topics visit the Academic Bookshop

Journal Article

Supply Chain Information Alignment in the Consumer Goods and Retail Industry: Global Standards and Best Practices  pp134-149

Virgil Popa, Mircea Duica

© Jan 2011 Volume 14 Issue 1, ECIME 2010 Special Issue, Editor: Miguel de Castro Neto, pp1 - 166

Look inside Download PDF (free)


The Global Commerce Initiative (GCI) established the Global Upstream Supply Initiative (GUSI) in order to provide a standard framework for consumer goods manufacturers and their suppliers of ingredients, raw materials and packaging to better integrate across a number of supply chain processes. Without Internal Data Alignment, for example, Global Data Synchronization (GDS) will definitely not improve business performance and will, in fact, magnify the negative impact of poor quality data. What’s more, collaborative initiatives such as those included in Efficient Consumer Response (ECR) and Collaborative Planning, Forecasting and Replenishment (CPFR) will not be economically deployable on a wide scale without the consistently accurate and available information that will result from an Internal Data Alignment program. GDS is based on a global network of data pools, or electronic catalogues, which are all inter‑operable and compliant with the same business requirements and standards. Interoperability means that a manufacturer can publish a product and partner data on one single Data Pool without having to worry about the fact that customers may select different Data Pools to access the data. Integrated Suppliers is a concept for improving the part of supply chain between manufacturers and the tiers of suppliers of ingredients, raw materials and packaging. By sharing information both parties are able to exercise judgment on costs, quantities and timing of deliveries and productions in order to stream line the production flow and to move to a collaborative relationship. GUSI underlined the long term policy on the use of Standards as a key success factor to achieve upstream e‑supply integration. Before exchanging information, partners must agree on product identification. This is a part of the data alignment step defined by GUSI. The UIM (Upstream Integration Model) offers common business processes and data interchanges to support interoperability between manufacturers and suppliers.


Keywords: Global Standards, Information Alignment, Consumer Goods, GLN, Global Location Numbering, GTIN, Global Trade Items Numbering, GDS, Global Data Synchronization, Integrated Suppliers, UIM, Upstream Integration Model, GUSI, Global Upstream Supply Initiative


Share |